Gray marketing and its impact on similar domestic products according to inflation and culture( case study of Tehran)

Ehsan Ahadmotlaghi¹ Soheila Ghanbari² Mohammad sheikhmohamadi Khamseh³

1) Assistant Professor, Payam e Noor Univeristy, Tehran, Iran
2) Master s Student, Payam e Noor Univeristy, Tehran, Iran
3) MBA, Bharaty Vidyapeeth University, Pune, India

IOI Code : XYHC-BEFCE
Publication : 4th International Conference on Modern Research’s in Management,Economics & Accounting(4meaconf.com)
Abstract :
    Considering the current economic situation in the world, gray markets have gained a significant importance. For this purpose, in this article the affecting factors on purchase of products of gray markets by consumers were studied in Tehran . The population under study includes consumers of Tehran where a sample of 200 was chosen by random cluster sampling. The results show that the most effective factor in purchase of consumers from gray makrets is the inflation.

Keywords : grey market inflation culture