Analysis of Relationship between Novel Advertising and Gaining Customer Satisfaction

Ehsan Ahadmotlaghi¹ Somayeh Soori²

1) Assistant Professor, Payam e Noor University, Tehran, Iran
2) Master s Student, Payam e Noor University, Tehran, Iran

IOI Code : XYHC-BEFEE
Publication : 4th International Conference on Modern Research’s in Management,Economics & Accounting(4meaconf.com)
Abstract :
    Advertisement is the vital part of current century, without it marketing would gain no meaning. Since industrial revolution the sellers needed to sell their products through novel ways of advertising. These methods influenced the lifestyle of people to great extent. Specially, with the advent of Internet and new communication methods, through sophisticated telecommunication systems, the people s life got influenced. The population of the study is citizens of region 5 of Tehran with the sample of 175 people selected based on systematic random sampling. Data was analyses applying SPSS and some analysis including Pearson s Correlation analysis. And the analysis revealed that all hypothesis are accepted.

Keywords : advertisement novel advertising internet advertising customer satisfaction