An Implementing and Assessing Model for the Parent Corporates Based on Balanced Score Card

Ali Bonyadi Naeini¹ Mohammad Hemati² Mehdi Zamani³

1) Assistant Professor - A Member of the Management and Business Engineering Group , Progress Engineering Department, Iran University of Science and Technology (Corresponding Author) Tehran, IR +989121056721 Email : ORCID ID : 0000-0003-3119-551X ResearcherID : C-8813-2017
2) Graduated of Executive Master of Business Administration (EMBA) , Progress Engineering Department, Iran University of Science and Technology Tehran, IR +989126943215 Email :
3) Graduated of Executive Master of Business Administration (EMBA) , Progress Engineering Department, Iran University of Science and Technology Tehran, IR +989377997504 Email : ORCID ID : 0000-0002-9800-4426 ResearcherID : R-6718-2017

Publication : 3rd International Conference on Applied Researches in Science & Engineering(3carse.com)
Abstract :
The process of strategic planning for organizations, utilizing them and evaluating their function are very important . The corporate parent manager should be able to create values higher than those of the competitors for their Strategic Business Units. Due to the essential role corporate parent s play and the functional nature of the Balanced Score Card in performance evaluation, we propose a unique BSC for corporate parents. After initial studies the scorecard was offered and later modified after several interview with experts. A questionnaire prepared after the scorecard was verified at the first level was answered by sixteen scientific and administrative experts in order to verify its views. Another questionnaire for Structural Equation Modeling approach using the Partial Least Squares method was prepared and answered by ninety nine administrative professionals.after announcing the result the most important finding of this research includes the provision of BSC for the corporate parents.
Keywords : Corporate Parenting BSC Implementing Strategy Performance Evaluation