An Implementing and Assessing Model for the Parent Corporates Based on Balanced Score Card

Ali Bonyadi Naeini¹ Mohammad Hemati² Mehdi Zamani³

Abstract :
The process of strategic planning for organizations, utilizing them and evaluating their function are very important . The corporate parent manager should be able to create values higher than those of the competitors for their Strategic Business Units. Due to the essential role corporate parent s play and the functional nature of the Balanced Score Card in performance evaluation, we propose a unique BSC for corporate parents. After initial studies the scorecard was offered and later modified after several interview with experts. A questionnaire prepared after the scorecard was verified at the first level was answered by sixteen scientific and administrative experts in order to verify its views. Another questionnaire for Structural Equation Modeling approach using the Partial Least Squares method was prepared and answered by ninety nine administrative professionals.after announcing the result the most important finding of this research includes the provision of BSC for the corporate parents.
Keywords : Corporate, Parenting, BSC, Implementing Strategy, Performance Evaluation

زبان مقاله : انگلیسی
محور مقاله : مهندسی مدیریت اجرایی
محل انتشار : سومین کنفرانس بین المللی پژوهش های کاربردی در علوم و مهندسی - دانشگاه مارمارا ترکیه
آدرس وب سایت کنفرانس : 3carse.com
ارسال کننده : Mehdi Zamani
کد IOI مقاله : XBCF-DAFCA
لینک مستقیم مقاله : https://isnac.ir/XBCF-DAFCA