Study of the Electronic Commerce Model for developing Online Media Marketing in IRAN (Case Study: Online Media Firms)

abdolreza ghahramani¹ mansoor aminilari²

1) PhD in Media Management, University of Tehran, Department of Management, Kish International Campus, IRAN,
2) Assistant Professor, Department of Research’s and Sciences, Islamic Azad University, Marvdasht Campus,

Publication : 4th International Congress on Engineering, Technology and Applied Science - Auckland University of Technology(etas2019.com)
Abstract :
The main purpose of research is to develop a framework for the online media marketing (which is also known as Internet Marketing, Digital Marketing and Search Engine Marketing), in IRAN, with the help of E-Commerce models”, which includes not only buying and selling via the Internet, but also other business sectors, such as purchasing, portraying goods, managing and distributing goods, and post-sale services online and over the Internet specially for e-commerce enterprises like online news agencies(Firms). these methods and techniques include email, social media, display advertising, search engine optimization, and more. Also we have investigated the efficient factors of Electronic Commerce conceptual model such as Understanding, improving market access, good quality and product, reasonable price, timely distribution, prompt advertising for improving online media marketing. To validate the descriptive research model, questionnaires in a form of interview is collected from top managers and specialists/officials active in Media Informatics and E-commerce industry. The results of the study were analyzed using an Analytic Hierarchy Process which shows the Reliable and meaningful relationship between e-commerce descriptive model and media marketing efficient factors and answering to the hypothesis.
Keywords : E-Commerce on-line Media Marketing Model.