Effects of Motivational and Practical Factors of Social Media on Success of SMMF-Based E-Learning

mohadese farahani¹ Davood Karmi Zadegan Moghadam² Davood Vahdat³

1) .MA in IT Management, Science and Research Branch, Islamic Azad University, Email Address:
2) Associate Professor, Faculty Member, Department of Computer Engineering and IT, Payame Noor University, Tehran, Iran, Email Address:
3) Faculty Member, Department of Computer Engineering and IT, Payame Noor University, Tehran, Iran, Email Address:

Publication : 2nd. International Congress on science & Engineering - paris(parisconf.com)
Abstract :
E-learning provides educational content in a variety of formats and increases the access of learners to lifelong learning and learning. The purpose of this study was to measure the impact of social media motivational and functional factors on the success of e-learning. The statistical population of this research is 300 students of Islamic Azad University, Tehran Electronic Unit and Payame Noor University, which is a sample of 169 people. In this research, structural equation testing was used to examine the relationship between research variables. The results of the structural equation test showed that there is a positive and significant relationship between network attraction and network technology on the application of social networks. On the contrary, the social factor in the network has an impact on the use of social networks. The results also showed that the attractiveness, technology, content and social factors of electronic learning have a positive and significant effect on e-learning and the application of social networks. Other results showed that the content agent in the network has no effect on the application of social networks. The results of the research indicate that the use of social networks has a positive and significant effect on the success of e-learning.
Keywords : motivational factors social media structural equations electronic learning.