Critical Study of the Influence of Media Literacy on the Consumption of Women s Cultural Goods in the Age of 15-39 (Case study in Shahrekord)

mehri fazelian dehkordi¹ naser hjaze² asgar mohamadi³

1) PhD Student of Sociology of Social Groups, Member of Farhang Young Researchers Club, Iran, Corresponding Author, contact
2) Dr. Naser Hejazi Faculty Member of Islamic Azad University, Dehaghan Branch, Contact No:
3) Assistant Professor, Department of Sociology, Islamic Azad University Dehaghan Vzvhyat, Isfahan, Phone: 09134085119،

Publication : 2nd Scientific Research Conference Psychology, Counseling, Educational Sciences and Social Sciences(pcesconf.com)
Abstract :
Today s literacy is a global issue and is not limited to a single country because the global media network is becoming more widespread and more complex, and their performance becomes more complex in the same way. As a result, it s possible to deceive the audience and understand the right way. From this message, the purpose of this study is to examine the impact of media literacy on the consumption of women s cultural goods (Shahrekord City was study sample). The methodology of this research was survey method; the study population included 39-15 year women in Shahrekord city (39596 people). Number of sample was 380 and each one of samples recognize in according to multi-stage cluster sampling method (regular). Data analyzed by spss and amos software and using multivariate regression coefficient (R2) and Pearson correlation coefficient (r). The results showed that there is not a meaningful between social and economics variable of women and cultural goods consumption (r = 0.679) And between the critical look at the media and the consumption of cultural goods (728 /.= r) and (r = 0.810) also there is an important relation between increasing knowledge level and audience knowledge on mass media and cultural goods consumption. In examining the relation between media literacy and cultural goods consumption, it was identified that women who were mass media audiences (e.g.: internet sites, radio channels, TV channels and satellites…) and social networks (such as viber, whatsApp, line and telegram...) used cultural goods more than the others.
Keywords : Key words: media literacy cultural goods consumption women A critical look to the media mass media Shahrekords