Artificial Intelligence-Based Sales in Industrial Marketing

Hassan Vahedi¹ Sholeh Shirazi²

1) Assistant Professor, Department of Management, Islamic Azad University, Shahrood, Iran
2) PhD student, Department of Business Administration, Marketing Department, Islamic Azad University, Shahrood Branch, Iran

Publication : 4th.International Conference on Architecture, Civil Engineering, Urban Development, Environment and Horizons of Islamic Art in the Second Step Statement of the Revolution(4icacu.com)
Abstract :
Abstract: This article examines the application of artificial intelligence in industrial marketing and analyzes its impact on sales processes. By analyzing data and identifying customer buying patterns, artificial intelligence helps sales managers prioritize potential customers and personalize sales messages. Also, AI-based tools such as chatbots and virtual assistants help improve the sales process and enhance customer engagement. The article also discusses the challenges of data accuracy and customer relationship management and emphasizes the need to integrate artificial intelligence into sales strategies. Finally, the increasing importance of artificial intelligence in industrial marketing and its impact on improving sales efficiency and customer interactions is examined. The aim of this study is to advance knowledge on a topic that can lead to further research in the field of industrial marketing.
Keywords : qorosh artificial intelligence industrial marketing