Investigating loyalty of private and public sports clubs, Tabriz

Mohammad Khoshdeli¹

1) - Bachelor of Bachelor of Physical Education and Sport Sciences Target Management and Planning Sports - Institute of Higher Education Science and Technology Shams Tabriz -

Publication : اولین کنفرانس ملی نقش حسابداری، اقتصاد و مدیریت در توسعه پایدار با تاکید بر اقتصاد مقاومتی (aem2017.ir)
Abstract :
This research was carried out with the aim of evaluating the loyalty of private sports clubs in Tabriz by descriptive and survey method and in the field. The statistical society was the customers of sport complexes of Tabriz city with at least seven months of sports activities. Based on cluster sampling, 5 regions of Tabriz were randomly selected. After identifying the private sports complexes in selected regions, 10 public clubs 10 private clubs were selected and 20 clubs were randomly selected from each club. Out of 148 distributed questionnaires, 132 distinct questionnaires were separated. Information was available using the questionnaire. For data collection, a researcher-made questionnaire was validated with 48 independent tests and factor analysis. The results showed that there was no significant difference between customers point of view, accuracy of brand selection, cost of change in satisfaction and loyalty (P> 0.05), but there was a significant difference between the quality of services in public and private sports clubs (P <0.05) According to the results of the research, it can be said that from the point of view of customers, providing the desired service quality as one of the components of loyalty is more important than other components.
Keywords : customer loyalty sports club government private