Identifying the effective factors of the brand value of a brand

leila Rakhshanpour¹

1) Master s Degree in Business Administration, International, Management Group, Faculty of Humanities, Non-profit Higher Education Institute

IOI Code : XAFH-CDHAZ
Publication : The National Conference on Research and Development in Management and Economics resistance(ieconf.com)
Abstract :
    The brand s special value is a matter that validated institutions worldwide measure in relation to various brands. But in the meantime, this value is from customers point of view, which is significant for companies, because in the end, their success and durability depends on their customers. For this reason, brand equity is far more than the value of physical assets, which is indicative of its high importance. Researchers and related endeavors always support brand equity as an important concept. Brand equity elements positively affect consumers beliefs and the correct behavior in buying. Therefore, the popularity of this positive exchange has increased and brands are being managed correctly. Companies need to promote strategies that encourage brand equity Considering the cultural, social, and environmental differences of different countries in this research, the identification of the effective factors affecting brand value, including price factors, advertising, etc., which is based on the evaluation of brand equity dimensions including brand awareness, association And brand loyalty has an impact on brand equity.

Keywords : brand equity brand awareness brand loyalty price promotions