The impact of brand credibility on customer loyalty

Khyrolah Sibhani¹ Afshin Babaei²

1) Master of Business Administration, Marketing, Management Group, Faculty of Humanities, Non-profit Higher Education Institute of Takestan
2) Master of Business Administration, Marketing, Management Group, Faculty of Humanities, Non-profit Higher Education Institute of Takestan

IOI Code : XAFH-CDHBB
Publication : The National Conference on Research and Development in Management and Economics resistance(ieconf.com)
Abstract :
    Given the fact that the quality of the goods and services in the market is almost the same, the company must have a certain advantage over its rival company. In the same competitive environment, one should consider why some people are loyal to a particular commodity. Meanwhile, something that wants customers to buy from a product is their perception of the brand. Customer loyalty is one of the authors that attaches great importance to relationship-based pricing. Among the things that make up this loyalty is the brand name of the company. In this research, we will review the literature on the impact of brand credibility on customer loyalty.

Keywords : brand credibility customer loyalty