Topic Effective factors on Export performance with regard to role of customer orientation, behavioral commitment and organizational communications (case study : food industry in Iran)

sahar mehraban¹

1) iran univercity .

IOI Code : XAKK-CGDDF
Publication : International Conference on Applied Research in Management and Industrial Engineering (mieconf.com)
Abstract :
    Abstract This study aimed to investigate the role of different factors on export performance among food industry active companies. This research was descriptive survey and questionnaire were used to collect information. Based on this, a standard questionnaire in terms of Likert scale was developed. Before handing the questionnaire, reliability and validity were assessed. Collected Data were analyzed using structural equation modeling with software of AMOS. The results show that customer orientation, behavioral commitment and communication, are effective in improving export performance. As such, it was proposed to improve export performance, policies based on long-term relationships with suppliers and distributors, particularly in international markets, must be taken. As well as customer orientation should be considered as a matter of principle, even in markets with customers with low expectations (such as Afghanistan and Iraq). And the development of organizational communication channels between different sectors and between different members of the supply chain, can be used as an effective tool.

Keywords : export performance customer orientation behavioral commitment organizational communications