Investigating the Impact of Innovation on Online Shopping Satisfaction (Case Study: Customers of Internet Sites)

bagher bagherian kasegari¹ seyede fateme ghorashi²

1) Assistant Professor of Payame Noor University
2) DBA student of Industrial Management Organization

IOI Code : XDAA-FAZZF
Publication : 2 nd- Scientific Research Conference on Management, Economics and Accounting(cmeaconf.com)
Abstract :
    With the establishment and expansion of Internet use in everyday life, we are witnessing the emergence of new words, new ideas and a novel form of Internet-related activities in the field of e-commerce. Retailers and manufacturers are interested in using new sales methods using new technology features as well as new tools in the community. The business environment has been so affected by the Internet that not only retail sales are done this way but also corporate sales in high sales volumes are done this way in the world. Buying buyers and the reason for the purchase, as well as the way of the purchase plan that leads to the purchase of goods in the new sales systems, is essential.Doing this research is important from both theoretical and practical aspects, ie it is both a scientific research that causes more knowledge of the studied variables and an applied research that can be used in the organization. This research is of descriptive-correlation type. In this research, the study of articles, dissertations and various books and the distribution of questionnaires to collect information has been done, using a conceptual model to examine the factors affecting the satisfaction of online shoppers from the perspective of innovation and the effect of satisfaction on word of mouth. Based on the results of statistical analysis performed using spsswin20 software, the research hypotheses have been confirmed.

Keywords : innovation online shopping customer satisfaction