The effect of viral marketing on customer loyalty (Case Study: PNU)

hamid hosseini¹ nahid hosseinzade²

1) MA Student, business management, Payam Noor University, Tehran,
2) Masters, Business Administration, Payam Noor University, Tehran,

IOI Code : XYAC-ZCAGF
Publication : 3rd.International Conference on Modern Research’s in Management,Economics & Accounting(3meaconf.com)
Abstract :
    Today, with public access to the Internet and use this channel of communication has become an integral part of marketing. Around the world routinely use the Internet to find products and services they use.by various media such as email, web, and recently telegram transmitted from one person to another. The subjects of this study consisted of 165 samples PNU Vahdry the second half of the school year is 1394. Purpose of applied research and a questionnaire was used to collect information. Statistical analysis software practices through spss, and Kolmogorov-Smirnov test and Spearman correlation coefficient was used. Finally, a significant relationship was observed between all the assumptions considered in the study.

Keywords : viral marketing internet customer loyalty pnu