Customer relationship management (CRM), solution effective in achieving sustainable competitive advantage in business

Farzad Bokaie Jazi¹ Shiva Hosseini Foladi² Rozita Baradaran³

1) Free Institute of Higher Education of Borhan,Isfahan,Iran
2) Isfahan Islamic Azad University (khorasgan),Isfahan,Iran
3) Free Institute of Higher Education of Borhan,Isfahan,Iran

IOI Code : XYAC-ZCBHK
Publication : 3rd.International Conference on Modern Research’s in Management,Economics & Accounting(3meaconf.com)
Abstract :
    New business processes, gain customer satisfaction critical role in organizational goals to be allocated and senior management know their success in achieving the organization s objectives, customer satisfaction is at stake. On the other hand cannot be said for the success of all customers equally involved. The satisfaction of key customers, will be more sensitive Therefore, it is necessary in the organization, design and implement a system to attract and retain customers, the system that can relations between the organization and customers as well as manage. Today, the relationship management system to its celebrity clients and also with CRM applications come to market that can make the organization more capable in the way of customer satisfaction. Considering the importance of this paper is to investigate the role of Customer Relationship Management (CRM) as an Effective Strategy to achieve sustainable competitive advantage in trade is conducted in a research library are reviewed. And also with CRM applications come to market that can make the organization more capable in the way of customer satisfaction. Considering the importance of this paper is to investigate the role of Customer Relationship Management (CRM) as an Effective Strategy to achieve sustainable competitive advantage in trade is conducted in a research library review. Keywords: Customer relationship management(CRM), organization, organization, sustainable competitive business, customer satisfaction

Keywords : customer relationship management(crm) organization organization sustainable competitive business customer satisfaction