The effect of customer engagement, customer satisfaction on customer behavioral intentions restaurants in Arak

Maryam Ghiasabadi Farahani¹ Elham Salehi² Fariba Behdari³

1) Master of Business Administration student at Azad University in Arak, Iran.
2) Master of Business Administration student at Azad University in Arak, Iran.
3) Master of Business Administration student at Azad University in Arak, Iran.

IOI Code : XYBB-ZHFEK
Publication : 3rd International Conference On Research Science And Technology(3rstconf.com)
Abstract :
    During the study, the researcher tries to customer interaction, customer satisfaction on customer behavioral intentions city s restaurants. Study the purpose and the method of casual. In this direction, and the use of library resources, literature, the researchers used a questionnaire to collect information. 370 questionnaires were distributed among the population of which 334 were usable. The research hypotheses using LISREL software and structural equation model was tested. The results indicate that customer interaction a positive and significant impact on customer satisfaction and customer behavioral intentions and customer satisfaction is our positive and meaningful impact on behavioral intentions.

Keywords : customer satisfaction customer interaction customer behavioral intentions