components of the marketing Kiyan Isatis Pars Company in terms of marketing audit

Majid Golestani Kermani¹ Shahnaz Nayebzadeh² Abolfazl Davoudi roknabadi³

1) Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran Email:
2) Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran Corresponding Author: Email:
3) Department of Textile Engineering, Yazd Branch, Islamic Azad University, Yazd, Iran Email:

IOI Code : XYCG-ADKKD
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Marketing audit is an important tool for strategic control (strategies and marketing plans) and is now systematic assessment of all internal and external factors that the company s business performance is affected during a specified period. The purpose of this research, marketing components Go Kian Pars in terms of marketing audit. Research methodology, in terms of purpose and from the perspective of research practices and case studies are descriptive. The data collected is reliable and valid means of questionnaires and interviews have been used.the respondents components must all audits to be desirable, whereas the current status of the six components of the current situation is not satisfactory.

Keywords : marketing audit marketing environment marketing strategy marketing organization marketing systems marketing productivity marketing tasks