New model to the impact on the value of customer life cycle value of customer look through Customer relationship quality

Vahidreza Malakoti¹ saeed Eslami² sied Hassan Hataminasab³

1) Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran Email:
2) Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran (Corresponding Author)
3) Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran Email:

IOI Code : XYCG-AEAHC
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Customer value, one of the most important intangible assets and a source of competitive advantage for organizations is the basis for formulating the strategy of the organization. In this study, attempts to review previous studies and researches, the new model to measure the value of customer life cycle (loyalty, consumption, oral propaganda, repeat purchase) is recommended.Advertising and repeat purchase customers) will be.

Keywords : customer value customer relationship quality customer lifetime value