inspection And Comparison Factors affecting brand equity

Mahsa Seyed Mostafavi¹

1) Sharif University Of Technology International campus , Kish Island , Email :

IOI Code : XYCH-AECAF
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    Today, brand identity, such as capital creates value for the organization and its products and therefore brand promotion strategy has become in many instances. The consumer, brand identity, represent the foundation is an appropriate choice. Efficient and proper management of the brand, in addition to the characters it covers, in achieving goals such as customer satisfaction, loyalty and profitability is also very effective. This study is to examine the factors that would improve brand equity and causes a product to maintain customer loyalty towards it. Factors such as quality, market leadership, promotion, price, customer commitment, identity, product value and satisfaction factors that improve or decline to make the brand in the eyes of consumers and this has a direct impact on the fate of the company in a competitive market. In this research, the equity model, brand, model acres on LG s LCD product in Tehran is that the results confirmed the model acres.

Keywords : brand brand equity factors