Effect Web Design clients to feel and behave National Bank branches Arak

Ali Safaie Asl¹ MARYAM GHIYASABADI FARAHANI²

1) Master of Business Administration Islamic Azad University, Iran.
2) Master of Business Administration student at Azad University in Arak, Iran.

IOI Code : XYCH-AEEBB
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    During the study, the researcher attempts to influence the emotions and behavior of Web Design s customers. Casual is the applied research and the method. The population of this research includes customers of National Bank city of Arak. In this direction, and the use of library resources, literature, researchers used a questionnaire to collect information from 334 questionnaires were usable. This hypothesis was tested using LISREL software. The results suggest a positive effect variables (customer trust, customer attitude, customer satisfaction and intention to online shopping) on ​​web design and imply endorsement negative impact on the perceived risk is web design.

Keywords : customer attitude customer satisfaction customer confidence perceived risk plan to buy online