The effect of product differentiation, brand equity based investments in marketing and pricing strategies (case study: Company kale)

mahboobeh shahbazi¹

1) Graduate Student, Business Administration, Payam Noor University, Tehran,

IOI Code : XYDG-AGGCC
Publication : 1ST International Conference on Researches in Accounting, Economics, Management & Humanities (meaconf.com/1st)
Abstract :
    prices are faced with not having the right strategy, so they can introduce your brand value. With the quality of the goods and services offered to the market and competition intensifies, one of the most important factors of maintaining price element, recruitment and customer loyalty and satisfaction has become.

Keywords : product differentiation investing in marketing brand equity pricing strategies