The main factors influencing the trust and build loyalty of customers (Case Study: sale Saipa)

foujan amiri¹ hasan montazeri takhti²

1) Faculty member of PNU
2) Student, management,

IOI Code : XYDH-AHZEH
Publication : International Conference on Management and Economic (meuconf.ir)
Abstract :
    This study aimed to investigate the factors affecting the trust and loyalty of customers in the city of Bandar Abbas in 1392 Grdydmnzvrazan run, variables, perceived quality, perceived value, product features, staff behavior, product quality, product prices and their relation to faithful followers of our customers. The study examined six hypotheses proved to be effective variables on customer loyalty. In the descriptive statistical parameters such as frequency, percentage, mean, cumulative percentage will be examined and inferential together to investigate hypotheses using Pearson correlation tables will be discussed.

Keywords : loyalty customer perceived quality perceived value