The Study on Affect of brand personality on Cognetive loyalty of customers (Case Study: Emirates Airlines)

Babak SepasMoqadam¹ Bahram Kheiry²

IOI Code : XYHB-BEDDH
Publication : The 3rd International conference in Management in the 21st Century (3icm21.com)
Abstract :
    This study aimed to investigate the impact of brand personality on customer loyalty in the airline Emirates has been done. To do this, you need to collect primary data. For this purpose, a questionnaire with 47 questions was designed and developed. 384 the total number of customer research is that the target population and the population in this study because it is the infinite, random sampling method is used. All questionnaires are valid for analysis. Analysis of the data was carried out in two stages. First to describe the subjects dealt with. Finally, regression was used to identify the effects of variables on each of the tests that were performed using SPSS software, version 21. The results showed that all aspects of brand personality (honesty, excitement, competence and tenacity) than perfection is the brand loyalty of customers attitudes.

Keywords : brand personality brand personality loyalty attitudinal loyalty emirates airlines