Study on customer satisfaction rating of electronic banking services(Case Study: The New Economics of bank branches in Ahwaz)
Study on customer satisfaction rating of electronic banking services(Case Study: The New Economics of bank branches in Ahwaz)
zahra naderian1 mohammad khodamoradi2 narges ebrahimi3
1) MBA student, mba, Electronics Unit, Islamic Azad University, Tehran, Iran
2) Faculty Department of Islamic Azad University, Khuzestan, ize, Iran
3) Islamic Azad University, Khuzestan, Ahvaz, Iran
IOI Code
:
XYHB-BEDEA
Publication :
The 3rd International conference in Management in the 21st Century (3icm21.com)
Abstract :
The purpose of this study, Evaluation Ranking retail banking customer satisfaction was. Independent study has ranked the five dimensions of service assurance, ease of use, beauty website, customization, accountability, customer satisfaction is also dependent Ast.mtghyr timely made. Mtghyrhayvasthay research, satisfaction, trust and been Hzynhhayjabjayy. Increased customer satisfaction leads to customer loyalty and reduce marketing costs and increase customer demand is But today, customer service is the Internet service push own again. The aim of this study was to investigate the factors affecting customer loyalty Internet Bank Ahvaz is the new economy. The research method used was descriptive and correlational study based on purpose or practical nature. For field data collection. The questionnaire is. One of the environmental factors affecting the organization, clients of an organizationreveals the strengths and weaknesses of an organization, paves the way for the adoption of appropriate strategies and provide functional improvement
Keywords : rank of electronic services customer satisfaction online customers of bank branches in ahvaz new economy