The Analysis relation between supply chain management (SCM) and customer relationship management (CRM)

Mohammad Reza Karimi¹ Nazila Andarza²

1) Iran University of Islamic Azad university Email:
2) Iran University of Islamic Azad university Email:

IOI Code : XYZK-ZAHFG
Publication : 2nd. International Conference on Management & Industrial Engineering(2icmi.com)
Abstract :
    Always using the results of customer relationship management, supply chain management can be a good form. So coordination and integration of customer relationship management and supply chain management research study is the main issue and the main goal is to create a relationship between CRM and SCM is to help Information Technology. The findings of this study indicate that providing information about the customers to suppliers , the suppliers pay more attention to customers and identify and better understand our customers, their needs and expectations , the possibility of matching business needs with the existing schemes and provide better service to your organization provides to suppliers and the results of research on the relationship between supply chain management and customer relationship management focuses on the desirability of providing products or services .

Keywords : supply chain management customer relationship management utility products information technology