Business-to-Business Marketing and Purchasing Interaction -Based Conceptualization and Measurement

Samira Pakoie¹

1) Master of Business Administration student at Azad University in Arak, Iran.

IOI Code : XYZK-ZBZDB
Publication : 2nd. International Conference on Management & Industrial Engineering(2icmi.com)
Abstract :
    The study, titled The Quality of the relationship between business and marketing measurement is performed based interactions. The research method applied is based on the objective of the research is descriptive and correlational research methods used in the batch. The population in this study is the Housing Foundation of Central Province. Data collection questionnaire is required From the total of 73 questionnaires were distributed and 65 usable questionnaires are available for sampling and data analysis spss software is used. And the reliability and validity of the experts and Cronbach s alpha was used. The research hypothesis is that 6 Hypothesis 6 is confirmed. The results show the positive impact of variables interact, collaborate, barley, service quality, customer satisfaction and behavioral intention on the quality of the relationship.

Keywords : business and marketing collaborate barley service quality customer satisfaction