Study the effect of social media on customer satisfaction through communication and information (Case study: consumers and health beauty products)

Maryam Aghajani vajari¹ Manoucher makky²

1) Master of Business Administration student marketing
2) Doctor of Business

IOI Code : XYFH-BBGFD
Publication : 2nd International Conference On Management and Economics in 21 Century(icme21.com)
Abstract :
    In this study examines how social media can focus on customer satisfaction through communication and information. How companies / dealers can win the satisfaction of customers through social media. The use of the Internet and new technology Changes in corporate strategies in order to use this new communication model is to establish better interaction with customers. New technology has provided tools for companies, social media and social networks such as Facebook, Twitter, corporate website, users associations, fan pages there. Features unique to this type of media has changed the relationship between people and they have the tools to communicate with customers has become a firm favorite. The aim of this study was to examine the influence of social media on customer satisfaction is through communication and information. The aim of this research is descriptive -Pymayshy placed among the applied research. Also from the perspective of data collection as a field research and test hypotheses. The results of this study indicate that communication with customers through social media Vmshtry helps to be more productive relationship between the company and the customer satisfaction. The results of this study are important for marketers and firms The desire to create a successful business model to influence the prospective customers to benefit from increasing their willingness to buy.

Keywords : social media communication and information customer satisfaction repurchase