Banknotes as Cultural Artifacts: Implications for Tourism Management and Destination Promotion

Amirmahdi Mirzapour¹

Abstract :
This article explores the significance of banknotes as cultural artifacts and their implications for tourism management and destination promotion. Banknotes, as tangible representations of a nation’s economy and identity, embody rich cultural narratives that reflect historical, social, and artistic aspects of a country. The study aims to shed light on the potential of utilizing banknotes as a unique tool to enhance tourist experiences and promote destinations.Drawing upon interdisciplinary perspectives from cultural heritage, tourism studies, and marketing, this research investigates the multifaceted roles banknotes can play in tourism management. The paper highlights how banknotes, with their visual representations, symbols, and historical references, can serve as powerful storytelling devices, engaging tourists and creating meaningful connections with the destination’s cultural heritage. Furthermore, the study explores the potential of integrating banknotes into destination marketing campaigns, considering their ability to evoke curiosity, stimulate cultural interest, and differentiate a destination from competitors.The article also delves into the challenges and opportunities associated with incorporating banknotes into tourism management strategies. It discusses issues related to authenticity, preservation, and ethical considerations, emphasizing the need for responsible and culturally sensitive approaches. Additionally, the paper explores the role of technology, such as augmented reality and mobile applications, in enhancing visitors’ engagement with banknotes and facilitating their exploration of cultural narratives.
Keywords : 1. Banknotes 2. Cultural artifacts 3. Tourism management 4. Destination promotion 5. Cultural heritage

زبان مقاله : انگلیسی
محور مقاله : مدیریت
محل انتشار : اولین همایش بین المللی پژوهش های نوین در مدیریت، حقوق، علوم انسانی و کارآفرینی
آدرس وب سایت کنفرانس : icmlhe.ir/1st
کد IOI مقاله : XKGD-AZZHKF
لینک مستقیم مقاله : https://isnac.ir/XKGD-AZZHKF
نمایش چکیده فارسی : https://isnac.ir/SA/XKGD-AZZHKF